Strategic project brief template in Craft showing instructions.

Strategic project brief

Discover how our strategic project brief template can streamline your planning process and align projects with your business goals.

Share this Template

Harnessing strategic success

In the dynamic world of strategic project management, clarity, and precision are the pillars of success. The strategic project brief template serves as a beacon for this, offering a comprehensive and adaptable framework for a wide range of strategic projects. This template is a pivotal tool for project managers, strategists, and organizational leaders, providing the necessary structure to plan, execute, and evaluate strategic initiatives effectively. Here, we delve into the essence of this template, its components, and the overarching importance of strategic project briefs.

The template: a framework for strategic excellence

The strategic project brief template is a carefully designed tool that provides a structured approach to aligning projects with organizational objectives. It encompasses key areas essential for strategic project management, ensuring that every aspect of the project is carefully planned and executed. Let's explore each component of this template:

Organizational strategy alignment: This part of the template helps ensure that the project contributes meaningfully to the organization's broader goals, enhancing its strategic impact and relevance.

Objectives and scope definition: It focuses on setting specific, achievable objectives and clearly defining the project's boundaries, which is crucial for guiding the project's direction and ensuring team focus.

Stakeholder analysis: This section is dedicated to identifying and understanding the needs of key stakeholders, a critical step in ensuring their support and successful project delivery.

Strategic framework utilization: Here, the template helps in selecting and applying a strategic framework, providing a consistent methodology for project execution and decision-making.

Project overview and objectives: This component offers a concise yet comprehensive summary of the project, emphasizing its strategic purpose and the primary goals it aims to achieve.

Strategic context: It provides insights into how the project aligns with the company's strategy and situates it within the broader industry and market context.

Scope, deliverables, and risks: This crucial part defines what the project will and will not cover, outlines the key deliverables, and anticipates potential risks with corresponding mitigation strategies.

Read more: Check out our project scope statement template

Budget, resources, and communication: The final section delves into the practicalities of the project, detailing financial considerations, resource allocation, and a well-thought-out communication strategy.

Why do strategic project briefs matter?

Strategic project briefs are not just documents; they are strategic assets. They are essential for project managers, strategic planners, and decision-makers who aim to align projects with organizational goals, manage resources effectively, and achieve desired outcomes. These briefs bring clarity, direction, and a structured approach to complex projects, making them indispensable in today's business environment.

Who should use this template?

The strategic project brief template is not only versatile but also essential for various roles within an organization. Its structured approach and comprehensive coverage make it an invaluable resource for different professionals involved in strategic planning and execution. Let’s examine how each key role can benefit from utilizing this template:

  • Project managers: For those responsible for planning, executing, and overseeing projects, this template provides a structured approach to align their projects with strategic goals.
  • Strategic planners: Individuals tasked with formulating and implementing long-term strategies will find this template instrumental in ensuring that projects are strategically sound and aligned with broader objectives.
  • Organizational leaders: Executives and decision-makers can use this template as a guide to understand and evaluate project plans, ensuring they fit within the larger vision of the organization.
  • Team leaders: For those leading project teams, the template serves as a roadmap to manage and communicate effectively with team members and stakeholders.
  • Business analysts: Analysts can leverage the template to ensure that projects are viable, strategically aligned, and poised for success in the competitive marketplace.

Get started

Discover the power of structured planning with our strategic project brief template. Whether you're embarking on a new project or refining an existing one, this template is designed to guide you towards strategic success. Try the template today and take the first step in transforming your strategic vision into reality.

Trusted by millions, including teams at

Select customers using Craft

Discover More Templates

Take impactful to a whole new level

Always with you

Organize any time, anywhere across your entire ecosystem – on or offline

Easy to use

Just open, write and organize – no interruptions, no heavy-lifting, no steep learning curve

Works your way

Personalize to your heart’s content – you run the app, not the other way round

Powerful Features

Blocks, tables and markdown, subpages, cards and bi-directional linking – Craft is jammed with brilliant features that make styling and formatting a breeze

Get in or get out

Super-fast import and export – and easy handling of multiple file types

Offline first

Native iOS stores content on your devices, so you’ll never lose your flow

Beautiful sharing

Quickly share with your clients, across your team – or just with your BFF

You’re not alone

Probably the best app community in the world

We’re here to help

The best support team in the world. Period.